The Sun newspaper’s Dream Team has been a market-leading product for almost as long as people have been playing Fantasy Football. Keen to improve the quality of the game for the 2012/13 season, News UK called on GFM Clevergames unrivalled online games expertise.
Our brief: to refresh the game/site, dramatically improve the integrity of the game platform and re-establish Dream Team as the dominant Fantasy Football game in an increasingly competitive industry.
The result was fantastic, with more than 1.2 million players enjoying a great new experience on desktop, mobile and app. Dream Team has also provided a hugely effective channel for the acquisition of Sun+ membership subscriptions.