With the Telegraph's extensive County Cricket coverage becoming more popular in the 1990s, it made perfect sense to come up with a fantasy game to appeal to a growing fan base. In response to the brief, GFM Clevergames helped develop Telegraph Fantasy Cricket, which has covered all formats of the beautiful game since its inception in 1995 and has developed into the well-loved County Challenge game that exists today.

From the early days of postal transfers and weekly updates, the emphasis was on improving the game, from the introduction of daily transfers to updates at the end of play each day, and this approach helped build a repeat following amongst fantasy games players for two decades.