As an official rights holder, Danish Superliga wanted to provide fans with the opportunity to further engage with the players and sides they support and the league they love in the digital landscape.

Over the five years of our partnership we've witnessed the game go from strength to strength, attracting an increasing number of users each season and producing a site that's fully responsive and optimised for use across a wide range of devices.

Superliga's strong connection with each club side has meant we've been able to create innovative and personal features such as 'player pundits', allowing fans to face off against the league's star players and ultimately helping Superliga reach their aim of gaining a better understanding of, and connection with, their fanbase.