Sky Sports are the undoubted leaders in Premier League football broadcasting. The GFM Clevergames Fantasy Football game fully reflects that status and also provides an unrivalled acquisition channel for its betting arm – Skybet.

Ensuring the website is optimised for audiences across mobile, tablet and desktop devices meant the player volume has grown at an extraordinary rate, which in turn drives impressive levels of Sky Bet activity thanks to our market-leading betting integration. This includes personalised odds for a user’s team at key touchpoints within the game.

The increase in player volume continues season-on-season, leading to a unique, brand-led TV show - The Fantasy Football Club - developing interest even further. Our team work closely with producers to deliver in-depth statistical content and marketing support for every edition, with the aim of continuing the Sky Sports Fantasy Football success story.