The Mirror has two primary objectives for its Fantasy Football game: deliver to their audience and deliver for their sponsors. To fit with the evolving digital strategy of the business, this solution needed to have a strong mobile component and prominent social features, both of which are central to the World Cup game and Premier League game in conjunction with bookmaker sponsor, Betbright.

Comprehensive sign-in and odds integration enabled us to deliver full value to Betbright, both in terms of new customer acquisition and driving users to their site with contextual bet prompts in the fixtures panel and display of goal scorer odds for the strikers that a player has selected in their team.