The Daily Mail wanted a simple yet compelling Fantasy Football game to act as a driver for page views, brand engagement and online dwell time - so building on a long-standing partnership with us made perfect sense.

Desktop and mobile websites were developed alongside both Android and iOS apps to connect with users on every major platform, while key features such as live scoring, allows users to track their points as matches unfold.

Betting integration was an essential feature for a partner bookmaker, with a pioneering 'express registration' form giving players the fast track opening an without leaving the game.

MailOnline Fantasy Football provides the sticky content Associated Press desired, maintaining engagement and successfully retaining a strong audience year-on-year.